From Pilot Installations to 100,000+ Cameras

Government-owned pilot: Between 2 and 4 sites are usually selected costing around $0.5 million to $1 million, with projected annual revenues of $50 million to $100 million once the pilot area is rolled out across the country. This has 3 main funding options:

1. Viseum can supply equipment and support services at no cost. Enhanced pedestrian and road safety is provided at no cost. For this option, under a concession agreed with the city and permitted by local law, traffic enforcement revenue for an agreed period, usually 3 years, funds the installation.
2. Costs can be shared between Viseum and local beneficiaries. Amounts invested will reflect the levels of negotiated revenues to be shared.
3. The customer or a local contractor procures Viseum equipment and services under Viseum’s standard terms of business.

Group-shared business pilot: 40 x business units.

Group-shared residential pilot: 90 x homes.

Identify the best location for the pilot installation for the highest profile and publicity impact. Successful applicants of Viseum’s Trusted Premium Brand Alliance and/or Viseum Certified Corporate Partners are selected to deliver this with Viseum. These first franchise partners build the service in their own territories and, under commercial agreements, may run part of the franchise with Viseum.

Publicity

“Potentially the world’s largest safe and crime-free community network.” (Metropolitan Police)

A marketing budget of $10k for the first year will optimise mainstream and targeted media. This will multiply service deployments for the best return. Press Day invitations will go to all local media, including TV, announcing the success of Viseum Community SafetyWatch pilot installations. Press packs will include a promotional video of local authority endorsements. Also, quotes from communities saying they are willing to pay subscriptions for this service.

Funding partners and revenue streams

• Business community groups in retail and industrial parks, with projected revenues over 5 years of $94 million and projected ongoing annual revenues of $54 million.
• Residential Community SafetyWatch, a separate service for residential groups in towns and cities, with projected revenues over 5 years of $282 million and projected ongoing annual revenues of $212 million.

This is the original Viseum Community SafetyWatch presentation, shown to franchise partners who run the service in their own territories under commercial agreements.

Deployment Framework

Governments are using this commercial initiative to fund and scale their security nationally. The Viseum Community SafetyWatch service model and proven technology is the ideal business case to raise funds to deploy these security services. It can also generate extra revenue from registration and certification fees. During the pilot processes, the deployment framework is developed.

Viseum is proven worldwide. It can become the regulated standard. This can also fund more installations. Service delivery is optimised to run in parallel with each pilot installation and service expansion. For this, Viseum is selecting professionals in these regions to provide the following expertise:

• Feasibility study.
• Technical surveillance design architecture e.g. camera locations, communications, regional requirements and commercial input/output. Some deployments will have Command Control, and others will be completely standalone.
• Detailed technical design e.g. configuration detail, schematic drawings, project deployment schedules and training programmes.
• Integration into other security and service infrastructures.
• Complete end-to-end, on-time installation and maintenance.
• Operational security processes.
• Support and ongoing training services.